When it comes to deploying hyper-targeted campaigns with chat-bots, AI technology makes possible automated, natural-sounding conversations. Dialogue can be tailored based on each target’s needs and tastes—based upon shopping history, social media activity, and online behavior patterns. This is not only a matter of honing in on the right people; it means capturing their attention…and KEEPING their attention. The AI is able to automate this process, thereby streamlining the sales pipeline. It does this by first identifying the right targets, then contacting them and engaging them. This entails cultivating the relationship–the sort of organic interaction that is only made possible by AI technology–specifically: NLP (natural language processing).

Conversational AI chatbot tools can deliver personalized messaging across platforms, so that targeted marketing campaigns can operate in real time, being deployed to the right target audience at opportune times. AI-powered bots can be pre-trained with stock phrases for thousands of possible queries. But they are not limited to formulaic answers. They are very adept at determining the best phrasing on the fly. And they are able to track conversations, assess results, and thereby determine what the next best action might be. AI tech makes NLU (natural language understanding) possible. It is thus able to make conversions with the avatars seem more natural. The AI makes use of a decision tree, which enables it to maintain an organic conversation flow. Chatbots are equipped with the latest in NLP, enabling them to simulate dynamic and natural interactions at scale; and to do so as the need arises.