by marketingmachi | Oct 13, 2021 | featured, news
AI-powered product-recommendation engines influence purchase decisions—providing recommendations as soon as customers interact with the website; as it is able to ascertain what each user likely wants (based on related searches, browsing history, online behavior,...
by marketingmachi | Oct 7, 2021 | featured, news
AI technology can be used to automate and improve CRM. The AI can then use insights to personalize UX, and improve both visitor engagement and customer / client satisfaction. The AI can even prevent users from abandoning your website by deploying a well-timed “hook”...
by marketingmachi | Sep 21, 2021 | featured, news, Post 1
Using the latest tech, Facebook AI has now incorporated the GSLM (Generative Spoken Language Model), a textless NLP model that breaks new ground in text-based language models—exemplified by such systems as BERT, RoBERTa, and GPT-3. As they can generate realistically...
by marketingmachi | Sep 16, 2021 | featured, news, Post 1
Marketing teams are now looking to use fully-integrated platforms, which enable them to manage each phase of the marketing process in a single place—from media planning and highly-refined data management to the deployment of micro-targeted marketing campaigns. By...
by marketingmachi | Sep 7, 2021 | featured, news, Post 1
When it comes to online marketing, AI technology is making a key difference. An AI platform enables a company to track consumer behavior so that it can assess the results of each campaign, determine what works (and what doesn’t), and hone in on the most probable...
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