By harnessing the power of cutting-edge AI technology, the world of marketing has transformed. Online businesses are now able to handle complex system development, deployment, and scaling. Marketing teams can now avail themselves of emerging technologies to build systems that are visually stunning, fluid, and secure. From enterprise-level digital marketing services to building unrivaled versions of emerging technology, the key is to apply elegant software solutions at scale.
An indication of the prodigious capabilities of AI is the vast array of the functions that can be carried out by bots. Bots can drastically reduce customer support costs and handle the majority of customer queries on their own. It has been estimated that bots will save businesses up to $8 billion per year by 2022.
Notably, chatbots can be used to reduce the burden on customer-facing teams through automated query resolution…and the elimination of redundant tasks. Conversational chatbots learn from every new interaction to improve their performance continually. They can answer multiple user queries at a time without getting fatigued. The most intelligent chatbots employ NLP to answer questions contextually by leading prospects to FAQs, or connecting them to human agents when required.