AI platforms are ideal for automating customer-support, booking meetings, and deploying targeted email campaigns for PR purposes.  AI chatbots offer personalized conversations at scale.  Such bots can be seamlessly integrated with incumbent systems—such as Gmail or Outlook.  A system equipped with AI technology enables a marketing team to build, manage, optimize, and track each bot’s performance.  Generally speaking, AI platforms enable a company to build and deploy chatbots to interact with specified users; and to do so without any manual coding.  This is ideal for automated, multi-channel messaging.  AI-powered tools sometimes provide a dialog manager that dynamically adapts customer interaction based on the words it detects.  It is thereby able to customize the flow and paths of conversation.

Such technology is able to produce natural conversation that exhibits context-awareness.  An AI platform gives an option to generate a scheduling link to share with prospects; and conduct conversations that make use of convenient, noticeable action buttons.  It can also design conversations that collect payments and send receipts.  These amazing tools can be used to capture and store useful data as it comes across relevant information in online exchanges.  Such “smart” technology enables augmented functionality for CRM.  Moreover, AI systems typically included sophisticated security features; as well as the kind of administrative features needed to stay on top of unanticipated developments.

AI-powered customer-engagement platforms are usually easy to integrate into the incumbent system.  Now more than ever, it is important to engage with customers through voice tools capable of NLU (natural language understanding), which can customize conversations as needed.  In the ever-evolving digital landscape, online companies must be able to automate dialogs and workflows, responding quickly to changing circumstances.