One of the fastest-growing trends in the field of web development is voice search optimization.  Over half of all searches are now voice-based.  Google has understood the rise of voice search.  Consequently, using technology like NLP, Google Assistant can understand natural conversation.  Most voice search relies on NLP which is now available on most mobile devices.  So anyone seeking to stay ahead of the curve is forced to completely re-think how to assert a bold digital presence, identify prospects, vet leads, and connect with target customers.  MarketingMachine.AI specializes in these paradigm shifts.

At first, chatbots were based on little more than simple pre-programmed conversation paths (that is: stock phrases), which severely limited the scope of their usefulness.  Times have changed.  The latest chatbots now use NLP (natural language processing) to create meaningful, organic conversations with visitors.  AI technology enables avatars to do far more than merely follow a generic path.  An AI chatbot can be trained to alert a human sales rep when necessary, who can close the deal based on certain triggers.  In other words, the software presents metrics, furnishing humans with customized reports on how engaged each visitor was, and what their trigger points might be.

Most of the time, potential customers use their mobile devices more than their desktop computers.  Consequently, websites are obliged to optimize across all platforms (and across all social media channels) if they want global access to target customers.  This must be scalable, cost-effective, and extremely fast; which means it must be automated.  It’s no wonder, then, that chatbots have become indispensable for outreach for large-scale campaigns.  Such technology closes this gap with a revolutionary new kind of UI–namely: one driven by conversation instead of touching or clicking.