AI is saving web designers formidable amounts of time and energy.  By 2023, 2.3 billion hours of business and consumers will have been saved through “smart” chatbots. The market for chatbots continues to grow; and will reach $1.3 billion by 2024.  As ADI gets more sophisticated, it will be able to provide a level of competence that can be used by professionals and commoners alike.

ADI (artificial design intelligence) may be on the verge of not just applying programmed rules, but learning and applying new rules as the occasion arises.  AI now commands several key aspects of web design; and plays an integral role in improving UX.  Consequently, designers are now able to do front-end work that offers a richer experience for each user.  AI enables a designer to create an interface that is far more engaging and responsive; while augmenting functionality.  Such technology has dramatically changed the face of modern web design; and in the process, established new precedents for human-machine interaction.

The growing field of ADI systems has led to a major shift in the way websites are designed.  In a traditional environment, the design process for procuring a good interface for optimized UX requires lots of creativity–especially when it comes to keeping it unique.  It is possible that no machine will ever be able to mimic the prodigious creative abilities of the human mind.  However, AI can mimic rules, and so may eventually be able to subvert convention, then evaluate the results.  After all, innovation is about breaking rules and seeing what works.